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About ATD

The Standard Behind the Studio.

Twelve years of obsessive precision. One award winning and triple certified studio in Townsville. And a standard that refuses to compromise.

The Story

Phil's Story

Phillip Moravcik started Attention To Detail in 2014 with a single conviction: that the vehicles entrusted to him would leave the studio in better condition than any other shop in North Queensland could achieve. That conviction hasn't wavered in over a decade.

What began as a passion for detailing and paint correction, evolved into a full-service protection studio certified by three of the world's most recognised brands in paint protection technology — Gyeon, Xpel and Opti-Coat. ATD was the first certified trained installer for Gyeon ceramic coatings and Xpel paint protection film (PPF) and to this day one of the leader’s in the Australian paint protection industry.

Over the years, the studio grew in size and so did the team and ATD’s reputation reaching out further than Townsville, with customers travelling from all over North QLD to book in their much loved vehicles . Reviewers consistently describe the same quality: perfectionism in execution, transparency in communication, and honest pricing that reflects the actual value of the work.

Every vehicle is treated as a canvas. Whether it's a daily-driver Tesla or a weekend Lamborghini, Phil applies the same standard: the one he'd apply to his own car.

Phil Moravcik with his McLaren at the ATD workshop

Since

2014

Townsville, QLD

The Facility

The Studio

Purchased by ATD in 2023, the 700m workshop was fully renovated and purpose-built, to be one of the largest and most advanced paint protection studios in Australia. The constant strive for perfection means we are constantly heavily reinvesting into the workshop and equipment to give our customers the best possible results available given we live in one of the harshest environments in Australia.

ATD workshop facility in Townsville

Climate-Controlled Workshop

A fully air-conditioned, dust-controlled and clean installation environment. Temperature and humidity management is critical for ceramic coating cure times and PPF adhesion. Most shops skip this. ATD doesn't.

Multiple Hoists

Full vehicle access from any angle on our scissor hoist and 4 post hoist. These hoists allows PPF installation on rocker panels, undercarriage edges, and sill areas that generally can be difficult to access comfortably. A comfortable installer can achieve a better quality finish.

In-House Software and Plotter

Precision computer cut templates that can be fully modified to our standards and easily cut on site on the day of installation. A must have when cutting fiddly interior trim pieces and touch screens.

Credentials

Certified by the Best.

ATD holds certifications from all three of the world's most respected paint protection brands. Each certification requires factory training and ongoing compliance — they are not purchased, they are earned.

North QLD Exclusive

Xpel

Factory Trained PPF Studio

North QLD's Only Certified Xpel Studio

In 2017 ATD was the first PPF installation studio in North QLD. Using Xpel's industry leading computer software (DAP), we have access to the world's largest digital PPF pattern database with 80,000+ precision vehicle patterns and the full range of Xpel products including window tint, PPF and ceramic coatings.

10-Year PPF Warranty
North QLD Exclusive

Gyeon

Certified Partner Studio

North QLD's Only Certified Gyeon Studio

Trained to apply Gyeon's full product range including the certified Infinite EVO professional range of ceramic coatings — the highest standard in Korean-engineered ceramic coating technology, used in over 100 countries.

Single Layer and Dual Layer Ceramic Coatings Available
North QLD Exclusive

Opti-Coat

Certified Ceramic & Liquid PPF Installer in NQ

North QLD's Only Certified Opti-Shield Installer

One of the world's oldest ceramic coating brands and still proudly made in the USA. Now with their latest, industry changing liquid PPF called Opti-Shield - a hybrid product between ceramic coating and paint protection film.

Breakthrough in Hybrid Liquid PPF Technology
North QLD Exclusive

Quality Business Awards

Winner 2025 & 2026

Best Auto Detailing Service Townsville

Recognised as the leading Auto Detailing Services in Townsville, achieving a quality score of 95%+ and representing the top 1% of Australian businesses.

Proud award recipient

Recognition

As Seen In.

ATD's work has been recognised by some of Australia's most respected automotive and regional publications, and featured on national television.

Front Page Feature

Townsville Bulletin

Automotive Feature

Herald Sun

Industry Feature

Daily Telegraph

Industry Recognition

Power100

TV Feature

WIN News